Marcus Cocceius Nerva, First of Romes Good Emperors

Marcus Cocceius Nerva, First of Rome's Good Emperors Marcus Cocceius Nerva (November 8, 30 CE–January 27, 98 CE) ruled Rome as emperor from 96–98 CE following the assassination of the much-hated Emperor Domitian. Nerva was the first of the five good emperors and was the first to adopt an heir who wasnt part of his biological family. Nerva had been a friend of the Flavians without children of his own. He built aqueducts, worked on the transport system, and built granaries to improve the food supply. Fast Facts: Marcus Cocceius Nerva Known For: Well-regarded and respected Roman emperorAlso Known As: Nerva, Nerva Caesar AugustusBorn: November 8, 30 CE in Narnia, Umbria part of the Roman EmpireParents: Marcus Cocceius Nerva and Sergia PlautillaDied: January 27, 98 CE at the Gardens of Sallust, RomePublished Works: Lyric poetryAwards and Honors:  Ornamenta Triumphalia for military serviceSpouse: NoneChildren: Marcus Ulpius Traianus, Trajan, the governor of Upper Germany (adopted)Notable Quote: â€Å"I have done nothing that would prevent me laying down the imperial office and returning to private life in safety.† Early Life Nerva was born November 8, 30 CE, in Narnia, Umbria, north of Rome. He came from a long line of Roman aristocrats: his great-grandfather M. Cocceius Nerva was consul in 36 CE, his grandfather was a well-known consul and friend of Emperor Tiberius, his mothers aunt was the great-granddaughter of Tiberius, and his great uncle was a negotiator for the emperor Octavian. While little is known of Nervas education or childhood, he did not become a military professional. He was, however, well known for his poetic writings. Early Career Nerva, following in his familys footsteps, pursued a political career. He became praetor-elect in 65 CE and became an advisor to Emperor Nero. He discovered and exposed a plot against Nero (the Pisonian conspiracy); his work on this issue was so significant that he received military triumphal honors (though not a member of the military). In addition, statues of his likeness were placed in the palace. Neros suicide in 68 led to a year of chaos sometimes called the Year of Four Emperors. In 69, as a result of unknown services rendered, Nerva became a consul under Emperor Vespasian. Though there are no records to support the assumption, it seems likely that Nerva continued as consul under Vespasians sons Titus and Domitian until the year 89 CE. Nerva as Emperor Domitian, as a result of conspiracies against him, had become a harsh and vengeful leader. On September 18, 96, he was assassinated in a palace conspiracy. Some historians speculate that Nerva may have been involved in the conspiracy. At the very least, it seems likely that he was aware of it. On the same day, the Senate proclaimed Nerva emperor. When appointed, Nerva was already well into his sixties and had health issues, so it was unlikely he would rule for long. In addition, he had no children, which raised questions about his successor; it may be that he was selected specifically because he would be able to handpick the next Roman emperor. The initial months of Nervas leadership focused on redressing Domitians wrongs. Statues of the former emperor were destroyed, and Nerva granted amnesty to many whom Domitian had exiled. Following tradition, he executed no senators but did, according to Cassius Dio, â€Å"put to death all the slaves and freedmen who conspired against their masters.† While many were satisfied with Nervas approach, the military remained loyal to Domitian, in part because of his generous pay. Members of the Praetorian Guard rebelled against Nerva, imprisoning him in the palace and demanding the release of Petronius and Parthenius, two of Domitians assassins. Nerva actually offered his own neck in exchange for those of the prisoners, but the military refused. Finally, the assassins were captured and executed, while Nerva was released. While Nerva retained power, his confidence was shaken. He spent much of the remainder of his 16-month reign attempting to stabilize the empire and ensure his own succession. Among his achievements were the dedication of a new forum, repairing roads, aqueducts, and the Colosseum, allotting land to the poor, reducing taxes imposed on Jews, instituting new laws limiting public games, and exercising greater oversight over the budget. Succession There is no record that Nerva married, and he had no biological children. His solution was to adopt a son, and he selected Marcus Ulpius Traianus, Trajan, the governor of Upper Germany. The adoption, which took place in October of 97, allowed Nerva to placate the army by selecting a military commander as his heir; at the same time, it allowed him to consolidate his leadership and take control of the provinces in the north. Trajan was the first of many adopted heirs, many of whom served Rome extremely well. In fact, Trajans own leadership is sometimes described as a golden age. Death Nerva had a stroke in January 98, and three weeks later he died. Trajan, his successor, had Nervas ashes put in the mausoleum of Augustus and asked the Senate to deify him. Legacy Nerva was the first of five emperors who oversaw the best days of the Roman Empire, as his leadership set the stage for this period of Roman glory. The other four good emperors were Trajan (98–117), Hadrian (117–138), Antoninus Pius (138–161), and Marcus Aurelius (161–180). Each of these emperors hand-selected his successor through adoption. During this period, the Roman Empire expanded to include the north of Britain as well as portions of Arabia and Mesopotamia. Roman civilization was at its height and a consistent form of government and culture expanded across the entire empire. At the same time, however, the government became increasingly centralized; while there were benefits to this approach, it also made Rome more vulnerable in the long run. Sources Dio, Cassius. Roman History by Cassius Dio published in Vol.  VIII of the Loeb Classical Library edition, 1925.The Editors of Encyclopaedia Britannica. â€Å"Nerva.† Encyclopà ¦dia Britannica.ï » ¿Wend, David. Nerva. An Online Encyclopedia of Roman Emperors.

Biography of Golda Meir, First Female Prime Minister of Israel

Biography of Golda Meir, First Female Prime Minister of Israel Golda Meirs deep commitment to the cause of Zionism determined the course of her life. She moved from Russia to Wisconsin when she was eight; then at age 23, she emigrated to what was then called Palestine with her husband. Once in Palestine, Golda Meir played vital roles in advocating for a Jewish state, including raising money for the cause. When Israel declared independence in 1948, Golda Meir was one of the 25 signers of this historic document. After serving as Israel’s ambassador to the Soviet Union, minister of labor, and foreign minister, Golda Meir became Israels fourth prime minister in 1969. She was also known as Golda Mabovitch (born as), Golda Meyerson, Iron Lady of Israel. Dates: May 3, 1898 - December 8, 1978 Early Childhood in Russia Golda Mabovitch (she would later change her surname to Meir in 1956) was born in the Jewish ghetto within Kiev in Russian Ukraine to Moshe and Blume Mabovitch. Moshe was a skilled carpenter whose services were in demand, but his wages were not always enough to keep his family fed. This was partly because clients would often refuse to pay him, something Moshe could do nothing about since Jews had no protection under Russian law. In late 19th century Russia, Czar Nicholas II made life very difficult for the Jewish people. The czar publicly blamed many of Russias problems on Jews and enacted harsh laws controlling where they could live and when - even whether - they could marry. Mobs of angry Russians often participated in pogroms, which were organized attacks against Jews that included the destruction of property, beatings, and murder. Goldas earliest memory was of her father boarding up the windows to defend their home from a violent mob. By 1903, Goldas father knew that his family was no longer safe in Russia. He sold his tools to pay for his passage to America by steamship; he then sent for his wife and daughters just over two years later, when he had earned enough money. A New Life in America In 1906, Golda, along with her mother (Blume) and sisters (Sheyna and Zipke), began their trip from Kiev to Milwaukee, Wisconsin to join Moshe. Their land journey through Europe included several days crossing Poland, Austria, and Belgium by train, during which they had to use fake passports and bribe a police officer. Then once on board a ship, they suffered through a difficult 14-day journey across the Atlantic. Once safely ensconced in Milwaukee, eight-year-old Golda was at first overwhelmed by the sights and sounds of the bustling city, but soon came to love living there. She was fascinated by the trolleys, skyscrapers, and other novelties, such as ice cream and soft drinks, that she hadn’t experienced back in Russia. Within weeks of their arrival, Blume started a small grocery store in the front of their house and insisted that Golda open the store every day. It was a duty that Golda resented since it caused her to be chronically late for school. Nevertheless, Golda did well in school, quickly learning English and making friends. There were early signs that Golda Meir was a strong leader. At eleven years old, Golda organized a fundraiser for students who could not afford to buy their textbooks. This event, which included Goldas first foray into public speaking, was a great success. Two years later, Golda Meir graduated from eighth grade, first in her class. Young Golda Meir Rebels Golda Meirs parents were proud of her achievements but considered eighth grade the completion of her education. They believed that a young womans primary goals were marriage and motherhood. Meir disagreed for she dreamed of becoming a teacher. Defying her parents, she enrolled in a public high school in 1912, paying for her supplies by working various jobs. Blume tried to force Golda to quit school and began to search for a future husband for the 14-year-old. Desperate, Meir wrote to her older sister Sheyna, who by then had moved to Denver with her husband. Sheyna convinced her sister to come to live with her and sent her money for train fare. One morning in 1912, Golda Meir left her house, ostensibly headed for school, but instead went to Union Station, where she boarded a train for Denver. Life in Denver Although she had hurt her parents deeply, Golda Meir had no regrets about her decision to move to Denver. She attended high school and mingled with members of Denvers Jewish community who met at her sisters apartment. Fellow immigrants, many of them Socialists and anarchists, were among the frequent visitors who came to debate the issues of the day. Golda Meir listened attentively to discussions about Zionism, a movement whose goal it was to build a Jewish state in Palestine. She admired the passion the Zionists felt for their cause and soon came to adopt their vision of a national homeland for Jews as her own. Meir found herself drawn to one of the quieter visitors to her sisters home - soft-spoken 21-year-old Morris Meyerson, a Lithuanian immigrant. The two shyly confessed their love for one another and Meyerson proposed marriage. At 16, Meir was not ready to marry, despite what her parents thought, but promised Meyerson she would one day become his wife. Return to Milwaukee In 1914, Golda Meir received a letter from her father, begging her to return home to Milwaukee; Golda’s mother was ill, apparently partly from the stress of Golda having left home. Meir honored her parents wishes, even though it meant leaving Meyerson behind. The couple wrote each other frequently, and Meyerson made plans to move to Milwaukee. Meirs parents had softened somewhat in the interim; this time, they allowed Meir to attend high school. Shortly after graduating in 1916, Meir registered at the Milwaukee Teachers Training College. During this time, Meir also became involved with the Zionist group Poale Zion, a radical political organization. Full membership in the group required a commitment to emigrate to Palestine. Meir committed in 1915 that she would one day immigrate to Palestine. She was 17 years old. World War I and the Balfour Declaration As World War I progressed, violence against European Jews escalated. Working for the Jewish Relief Society, Meir and her family helped raise money for European war victims. The Mabovitch home also became a gathering place for prominent members of the Jewish community. In 1917, news arrived from Europe that a wave of deadly pogroms had been carried out against Jews in Poland and Ukraine. Meir responded by organizing a protest march. The event, well-attended by both Jewish and Christian participants, received national publicity. More determined than ever to make the Jewish homeland a reality, Meir left school and moved to Chicago to work for the Poale Zion. Meyerson, who had moved to Milwaukee to be with Meir, later joined her in Chicago. In November 1917, the Zionist cause gained credibility when Great Britain issued the Balfour Declaration, announcing its support for a Jewish homeland in Palestine. Within weeks, British troops entered Jerusalem and took control of the city from Turkish forces. Marriage and the Move to Palestine Passionate about her cause, Golda Meir, now 19 years old, finally agreed to marry Meyerson on the condition that he move with her to Palestine. Although he did not share her zeal for Zionism and didnt want to live in Palestine, Meyerson agreed to go because he loved her. The couple was married on December 24, 1917, in Milwaukee. Since they didn’t yet have the funds to emigrate, Meir continued her work for the Zionist cause, traveling by train across the United States to organize new chapters of the Poale Zion. Finally, in the spring of 1921, they had saved enough money for their trip. After bidding a tearful farewell to their families, Meir and Meyerson, accompanied by Meirs sister Sheyna and her two children, set sail from New York in May 1921. After a grueling two-month voyage, they arrived in Tel Aviv. The city, built in the suburbs of Arab Jaffa, had been founded in 1909 by a group of Jewish families. At the time of Meirs arrival, the population had grown to 15,000. Life on a Kibbutz Meir and Meyerson applied to live on Kibbutz Merhavia in northern Palestine but had difficulty getting accepted. Americans (although Russian-born, Meir was considered American) were believed too soft to endure the hard life of working on a kibbutz (a communal farm). Meir insisted on a trial period and proved the kibbutz committee wrong. She thrived on the hours of hard physical labor, often under primitive conditions. Meyerson, on the other hand, was miserable on the kibbutz. Admired for her powerful speeches, Meir was chosen by members of her community as their representative at the first kibbutz convention in 1922. Zionist leader David Ben-Gurion, present at the convention, also took notice of Meirs intelligence and competence. She quickly earned a place on the governing committee of her kibbutz. Meirs rise to leadership in the Zionist movement came to a halt in 1924 when Meyerson contracted malaria. Weakened, he could no longer tolerate the difficult life on the kibbutz. To Meirs great disappointment, they moved back to Tel Aviv. Parenthood and Domestic Life Once Meyerson recuperated, he and Meir moved to Jerusalem, where hed found a job. Meir gave birth to son Menachem in 1924 and daughter Sarah in 1926. Although she loved her family, Golda Meir found the responsibility of caring for children and keeping the house very unfulfilling. Meir longed to be involved again in political affairs. In 1928, Meir ran into a friend in Jerusalem who offered her the position of secretary of the Womens Labor Council for the Histadrut (the Labor Federation for Jewish workers in Palestine). She readily accepted. Meir created a program for teaching women to farm the barren land of Palestine and set up childcare that would enable women to work. Her job required that she travel to the United States and England, leaving her children for weeks at a time. The children missed their mother and wept when she left, while Meir struggled with guilt for leaving them. It was the final blow to her marriage. She and Meyerson became estranged, separating permanently in the late 1930s. They never divorced; Meyerson died in 1951. When her daughter became seriously ill with kidney disease in 1932, Golda Meir took her (along with son Menachem) to New York City for treatment. During their two years in the U.S., Meir worked as the national secretary of Pioneer Women in America, giving speeches and winning support for the Zionist cause. World War II and Rebellion Following Adolf Hitlers rise to power in Germany in 1933, the Nazis began to target Jews - at first for persecution and later for annihilation. Meir and other Jewish leaders pleaded with heads of state to allow Palestine to accept unlimited numbers of Jews. They received no support for that proposal, nor would any country commit to helping the Jews escape Hitler. The British in Palestine further tightened restrictions on Jewish immigration to appease Arab Palestinians, who resented the flood of Jewish immigrants. Meir and other Jewish leaders began a covert resistance movement against the British. Meir officially served during the war as a liaison between the British and the Jewish population of Palestine. She also worked unofficially to help transport immigrants illegally and to supply resistance fighters in Europe with weapons. Those refugees who made it out brought shocking news of Hitlers concentration camps. In 1945, near the end of World War II, the Allies liberated many of these camps and found evidence that six million Jews had been killed in the Holocaust. Still, Britain would not change Palestines immigration policy. The Jewish underground defense organization, Haganah, began to rebel openly, blowing up railroads throughout the country. Meir and others also rebelled by fasting in protest of British policies. A New Nation As violence intensified between British troops and the Haganah, Great Britain turned to the United Nations (U.N.) for help. In August 1947, a special U.N. committee recommended that Great Britain end its presence in Palestine and that the country is divided into an Arab state and a Jewish state. The resolution was endorsed by a majority of U.N. members and adopted in November 1947. Palestinian Jews accepted the plan, but the Arab League denounced it. Fighting broke out between the two groups, threatening to erupt into full-scale war. Meir and other Jewish leaders realized that their new nation would need money to arm itself. Meir, known for her passionate speeches, traveled to the United States on a fund-raising tour; in just six weeks she raised 50 million dollars for Israel. Amid growing concerns about an impending attack from Arab nations, Meir undertook a daring meeting with King Abdullah of Jordan in May 1948. In an attempt to convince the king not to join forces with the Arab League in attacking Israel, Meir secretly traveled to Jordan to meet with him, disguised as an Arab woman dressed in traditional robes and with her head and face covered. The dangerous journey, unfortunately, did not succeed. On May 14, 1948, British control of Palestine expired. The nation of Israel came into being with the signing of the Declaration of the Establishment of the State of Israel, with Golda Meir as one of the 25 signers. First to formally recognize Israel was the United States. The next day, armies of neighboring Arab nations attacked Israel in the first of many Arab-Israeli wars. The U.N. called for a truce after two weeks of fighting. Rise to the Top Israel’s first prime minister, David Ben-Gurion, appointed Meir as ambassador to the Soviet Union (now Russia) in September 1948. She stayed in the position only six months because the Soviets, who had virtually banned Judaism, were angered by Meirs attempts to inform Russian Jews about current events in Israel. Meir returned to Israel in March 1949, when Ben-Gurion named her Israels first minister of labor. Meir accomplished a great deal as labor minister, improving conditions for immigrants and armed forces. In June 1956, Golda Meir was made a foreign minister. At that time, Ben-Gurion requested that all foreign service workers take Hebrew names; thus Golda Meyerson became Golda Meir. (â€Å"Meir† means â€Å"to illuminate† in Hebrew.) Meir dealt with many difficult situations as foreign minister, beginning in July 1956, when Egypt seized the Suez Canal. Syria and Jordan joined forces with Egypt in their mission to weaken Israel. Despite a victory for the Israelis in the battle that followed, Israel was forced by the U.N.to return the territories they had gained in the conflict. In addition to her various positions in the Israeli government, Meir was also a member of the Knesset (Israeli parliament) from 1949 to 1974. Golda Meir Becomes Prime Minister In 1965, Meir retired from public life at the age of 67 but had only been gone a few months when she was called back to help mend rifts in the Mapai Party. Meir became secretary general of the party, which later merged into a joint Labor Party. When Prime Minister Levi Eshkol died suddenly on February 26, 1969, Meirs party appointed her to succeed him as prime minister. Meirs five-year term came during some of the most turbulent years in Middle Eastern history. She dealt with the repercussions of the Six-Day War (1967), during which Israel re-took the lands gained during the Suez-Sinai war. The Israeli victory led to further conflict with Arab nations and resulted in strained relations with other world leaders. Meir was also in charge of Israel’s response to the 1972 Munich Olympics Massacre, in which the Palestinian group called Black September took hostage and then killed eleven members of Israel’s Olympic team. The End of an Era Meir worked hard to bring peace to the region throughout her term, but to no avail. Her final downfall came during the Yom Kippur War, when Syrian and Egyptian forces waged a surprise attack on Israel in October 1973. Israeli casualties were high, leading to a call for Meirs resignation by members of the opposition party, who blamed Meirs government for being unprepared for the attack. Meir was nonetheless re-elected but chose to resign on April 10, 1974. She published her memoir, My Life, in 1975. Meir, who had been privately battling lymphatic cancer for 15 years, died on December 8, 1978, at the age of 80. Her dream of a peaceful Middle East has not yet been realized.

War Strategy Essay Example | Topics and Well Written Essays - 1500 words

War Strategy - Essay Example Krepinevich in an influential article published in 1994. As a close associate of Andrew W. Marshall, the American godfather of the RMA concept, Krepinevich's definition carried unusual weight. He explained RMA as "What is a military revolution It is what occurs when the application of new technologies into a significant number of military systems combines with innovative operational concepts and organizational adaptation in a way that fundamentally alters the character and conduct of conflict. It does so by producing a dramatic increase-often an order of magnitude or greater-in the combat potential and military effectiveness of armed forces". (1). Soviet writers actually coined the term RMA in the 1950s to describe changes in warfare wrought by nuclear weapons and ballistic missiles. In identifying American military capabilities with an RMA, Soviet and then U.S. military analysts were communicating something profound about the historical importance of U.S. long-range precision strike capabilities, which were replicating the battlefield effects small nuclear weapons had on armored forces. (2). By the 1980s, security challenges in each area called for advanced conventional warfighting forces. Conventional warfighting innovations were pursued to restore deterrence credibility in Europe. A wellspring of studies and prolific media references to 'revolutionary' warfighting capabilities permeated defense planning discussions following the American military victory over Iraq in the 1991 Gulf War. Even among the more conservative analysts, defense planning discussions and military thought were dominated by an American RMA thesis. This thesis faded in the late-1990s but remains central to more recent defense transformation discussions. (4). The RMA Thesis Usually identified in hindsight, after a stunning military success, RMAs involve radical changes in the conduct of military operations and sometimes even the characterization of war-fighting. The 1990s witnessed a shift in American military thought and defense discourse as new terms and concepts were widely used to describe U.S. military forces, doctrine, and capabilities. (3). The American RMA thesis holds that a historically significant shift in U.S. military power was underway by the end of the Cold War based on the synergy of advanced intelligence, surveillance, and reconnaissance (ISR) capabilities, automated target identification systems, information-enabled weapons, superior education and training, and joint war-fighting capabilities. Among the RMA terminology retained in U.S. defense discourse are terms like information superiority, rapid dominance, dominant battle-space knowledge, common operating pictures, decision superiority, persistent

Analytical Paper Essay Example | Topics and Well Written Essays - 1000 words

Analytical Paper - Essay Example 56). The question that we need to ask ourselves is, what then is the relationship between the employee and this pathological entity as depicted by Balkan? To answer this question the paper will look at the responsibilities of employees to the corporation and vice versa, how the corporation shapes identity of an employee, the ethical relationships to another and how creativity is managed. The employee and the corporation are often assumed to have a psychological contract that governs the behavior of employees and the employer. In this contract, the employee has a responsibility to the corporation in terms of what/she puts in and in return expects compensation from the employer (Bakan, 59). The employee thus gives the corporation his/her expertise, experience, education, efforts and skills and expects to receive a fair remuneration for the efforts from the employer. The corporation on the other hand, expects outcome from employee in terms of loyalty, engagement, improved performance (i.e. increased revenues and profits). A breach of contract on either side may lead to detrimental consequences such as reduced productivity or high turnover rate. This was especially so in traditional organizations where loyalty to the employer was key. What happens today where organizations have become networked and operate in different geographical areas, where there is no direct contac t between employee and employer? For today’s employees’ loyalty is of little importance as they move more towards independence and do not expect to work for one company for a long time. The employees give value to the corporation in terms of improved performance and productivity but if their efforts are not rewarded adequately, they move on to other corporations. In the other hand, the corporations have the responsibility to take care of their assets who are the employees. Today, due to increased tendency towards cost-benefit analysis corporations expect the highest

Improved and reliable car technology Essay Example for Free

Improved and reliable car technology Essay This means it is much more appealing to travel, maybe to further places on the motorway network as it is so easy. This has an impact on travel and tourism as more people are willing to travel. Air Travel.   Dr. Hans von Ohain and Sir Frank Whittle are both recognized as being the co-inventors of the jet engine. Each worked separately and knew nothing of the others work. Hans von Ohain is considered the designer of the first operational turbojet engine. Frank Whittle was the first to register a patent for the turbojet engine in 1930. Hans von Ohain was granted a patent for his turbojet engine in 1936. However, Hans von Ohains jet was the first to fly in 1939. Frank Whittles jet first flew in 1941.   The development of pressurised cabins meant that there was a supply of air which then they could fly higher and get out of the troposphere where all the weather conditions affected the flight. As without the pressurised cabin, flights couldnt go above in to the stratosphere, into the thin air as there would be no air supply. This meant flights are more enjoyable and quicker, therefore more appealing to the public. Aircrafts can now reach heights of 30,000- 40,000 ft, whereas they could only reach heights of 15,000 ft. The Boeing 747, also popularly known as the jumbo jet, is the second largest passenger airliner after Airbus A380, but it remains the largest aircraft in commercial service. The 747 was born out of the explosion of the popularity of air travel in the 1960s. The enormous popularity of the Boeing 707 had revolutionised long distance travel in the world, and had began the concept of the global travel made possible by the jet revolution. The original design was a full length double decker. However, following issues with proposed evacuation routes, this idea was scrapped in favour of a wide-body design. Concorde 001 took off for the first test flight from Toulouse on March 2nd 1969 and the first supersonic flight followed on October 1st. As the flight program of the first development aircraft progressed as planned, 001 started off on a sales and demonstration tour beginning on September 4th 1971. Not until June 2nd 1972 did Concorde 002 follow suit with a sales tour of the Middle and Far East. Concorde 002 made the first visit to the United States in 1973, landing at the new Dallas/Fort Worth International Airport to commemorate its opening. Technological features. Many technological features common in the early 21st century airliners were first used in Concorde For speed optimization, Concorde featured:   Double-delta shaped wings   Thrust-by-wire engines, ancestor of todays FADEC controlled engines.   Droop nose section for good landing visibility For weight-saving and enhanced performance, Concorde featured:   Fully electrically controlled analogue fly-by-wire flight controls systems. I got this picture from: http://www. nationmaster. com/encyclopedia/Concorde * Computerised checking-in and baggage handling also makes going on holiday so much easier and more appealing for people to go on holiday. This therefore has an impact on travel and tourism as people are more willing and confident to go on holiday as everything is so much quicker and easier.   Sophisticated air traffic control makes going on a plane even safer as technological developments have vastly improved. This therefore gives people more confidence in flying and therefore more people do. I got this table from: http://www. air-quality-management. co. uk   This table shows how the quantity of people using air travel has increased since 1970. It has predicted the amount of passengers from 2010 to 2030. It also shows an increase. This is because it is becoming more popular to fly and as it is more comfortable, entertainment on the flight and its much quicker which makes it so much more appealing to fly. * The growth of regional airports has also increased due to the amount of people wanting to travel abroad. Airports have many facilities which make it easier for the public. There are monorails and coaches to the airport from the car parks that make it so much more accessible to get the airport. This is why the travel and tourism industry is increasing as everything including the facilities and ability to travel is much more efficient and easier. Conclusion. The impact air travel has had on the travel and tourism industry is significant. This is because since the 2nd world war planes have become bigger as so they can hold more people making flights cheaper. This means more people can afford to go on holiday to far destinations and also have the better quality journey. Therefore air travel has affected travel and tourism greatly. Sea Travel. * Sea travel has changed since the 2nd world war from the main form of global passenger transport to shorter-journey car ferries and cruises. This is because people use to go on a ferry to America because flying was very uncomfortable as technology was only developing. But when the jet engine and pressurised cabin were developed the need to go on the ferry was decreased as people could fly over instead, taking less time. This meant the ferry was not needed and so it became a cruise instead of like a `bus service`. * Ferries have become more popular due to the capacity of people they can get on them. This means that prices are reduced so it is more affordable for more people. Also as car ownership has increased the need for ferries which can hold cars is more important. The ferries such as the sea France Rodin and the Brittany ferries are good examples in which can take vehicles and loads to destinations. Each route has been specifically designed to save drivers large amounts of time and mileage, making us the logical choice of the professional. I got this picture and map from: http://www. brittanyferriesfreight. co. uk/ These are the offers Brittany Ferries include: Direct and cost-effective routes   More mileage-saving departure ports and destinations   A personal service offering individually tailored solutions. From abnormal loads to small vans Top quality food and on-board facilities This map shows where the ferry travels to. The wide choice of sailings enables people to choose the port most convenient for them, keeping driving to a minimum. The arrival ports also offer easy access to the major road networks in France and Spain, making driving on the continent easier. Ro-Ro ferries are the idea in which you take your vehicle onto the ferry and then when you get to the destination you can just `roll off`. This made it much easier and convenient as its a simple concept to use. Sir Christopher Cockerell was the inventor of the hovercraft in 1956. The hovercraft could carry twice as many passengers and vehicles, but this meant it was slower. The hover craft was replaced by the invention of the sea-cats. The sea cat would as it gets faster lift making the journey quicker. Compared to conventional ferries, the sea cat fleet of smaller, faster vessels results in fast loading and unloading coupled with the fact that all of the cross-Channel services are run from dedicated ports, makes travelling on the sea cat fast and hassle free experience. I got this picture from Google search on images under `sea cats`.   An issue which meant Health and Safety issues were considered was the landmark disaster of the Herald of free Enterprise. It capsized in the approaches to the Belgian port of Zeebrugge en route to Dover in England at 7. 05pm local time on March 6, 1987. At least 150 passengers and 38 members of the crew lost their lives, most inside the ship, from hypothermia, in the frigid water. The bow doors had been left open after departure and water flooded the car decks. The tragedy led to new safety regulations in the British ferry Industry. Conclusion. Sea travel has dramatically improved over the years since the 2nd world war where both the journey and safety wasnt good enough. Now ferries are very much more appealing to the public and offer a wide range of services. This means the public can Computerised Booking Systems. Before there was a computerised booking system, travel agents used to work with wall charts. On these charts they had lists of available different resorts and airlines. People had to write out tickets which werent very efficient. Today travel agents have a 1/4 of a million pounds worth of computer systems which they can use the website to gather useful information, quickly and efficiently. The technology also means travel agents such as Sunvil can make databases of their customers history in holidays. Another recent technology that has helped to increase the efficiency of booking a holiday is a global distribution system. This consists of a speedy dedicated-line access, a huge database of details including accommodation, travel, hotels and car hire. It is also global. This means the sales process is easier and more efficient. Global distribution Systems include: Worldspan. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.   Worldspan system provides approximately 16,000 travel agencies with travel data and booking capabilities for hundreds of the worlds leading travel service suppliers. Worldspan employ 2,500 people which show that the market is massive. It proves how big travel and tourism has become and how it is increasing. Amadeus. Amadeus offers a service in which the public can suit their holidays to themselves. This means information comes from all over the world to give the costumers the best chance of getting the holiday they want. The electronic information on Amadeus contains flight details, accommodation and dates in which are available. There are many online travel agents, these include: Expedia. Expedia is a virtual online travel agent which means you can book everything from you flight to hotel. Their aim is to replace high street travel agents.   Expedia also works with a GDS to get the results they want for their costumers. This has a booming impact on travel and tourism as it is so much easier to book a holiday as everything can be catered for, for your own personal needs. Sunvil Holidays.   Sunvil online offers a different service to Expedia as you cant book online whereas they offer a variety of holidays around the world. You can either book by phone or request to order a brochure. Sunvil have been operating holidays since 1970. They also offer unique tailor made travel options. This is what makes it ideal and appealing to potential costumers. Another technological development is e-ticketing. Here is the booth in which you enter your details into when you come to the airport. This means you dont need a paper ticket which gives you less things to worry about and loose. Once you have booked with the airline, you can check yourself in. this saves on time and is much more efficient. This relates to the ever growing industry of travel and tourism as everything is becoming easier and quicker to do. Making going away much more appealing to the public. (I got this picture form Google search on images. ) Conclusion. Computerised booking systems make it much easier for tourists going on holiday as it creates less hassle. This makes it much more engaging for the public. The technological development therefore relates to the increase of travel and tourism as going on holiday is so much more efficient to the technology. 3. Product Development and Innovation. Holiday camps. In the 1950`s Butlins was very popular and was the main idea for a family holiday. I got this leaflet from:http://www. butlinsmemories. com/6/id77. htm This is the leaflet from the 1950`s which states that this was the `real ` holiday that everyone wanted. This was the case then, when the concept of holidays was restricted to only the UK. Nine UK camps were built. They can be divided into three distinct eras: The pre-war camps of Skegness (1936) Clacton (1938), the wartime camps of Filey, Pwllheli and Ayr and the post-war camps of Mosney (1948), Bognor (1960), Minehead (1962) and Barry (1966). There were already quite a few holiday camps in existence but Billy Butiln took the concept to a whole new level by making them far bigger and by offering a previously unheard of range of entertainment and activities. The Butlin camps were really in a league of their own and were far larger than anything seen before or since. In the drab post-war years of mainland Britain the camps promised and delivered a world far removed from anything most people had experienced before. The brightly coloured buildings with exotic names, the seemingly endless list of entertainment and activities, the wonderful flower gardens, and all available for the equivalent of a weeks pay. Now Butlins has now become less popular as more people want to go abroad on long haul holidays as flights and accommodation is so cheap. Although, Butlins is trying to re-launch itself. It offers a range of cheap holiday with savings that will hopefully bring people back to enjoy the Butlin experience. As you can see from the screen print, the prices are low and are appealing to families to single adults looking for a good night entertainment also. I got this screen picture from: http://www. butlinsonline. co. uk/   Whereas Butlins was aimed at the working class, the new genre of holiday camps are aimed at the middle class. These camps include Centre Parcs and Oasis.   These camps offers accommodation suitable to the size of your family. The chalets are set into woodland making it very private. The main centre building offers everything from restaurants and bars to swimming pools all under one roof. Everything is very much more sophisticated than Butlins and is suited to families rather than single people. The family is a main target for travel and tourism and so centre parcs is making the most of the money that families have by accommodating for them. I got this screen print from: http://www. centerparcs. co. uk/   This screen print gives information on the resort and sells their concept well. Package holidays. * Package holidays developed in the 1960`s when jet travel was in force and people had more holiday time due to the holiday pay act by the government.

Symbols, Motifs, and Themes of Bless the Beasts and the Children :: essays research papers

Bless the Beast and the Children symbols, motifs, and themes essay In Bless the Beasts and the Children, symbols and motifs help progress the story and develop the theme that ?when faced with a certain situation, boys will do great things?. The boys can use symbols and motifs to help them get through obstacles without giving up and acheive their goal. The boys also give up symbols and motifs they used for comfort or stability that they no longer need because of their independence and maturity. All of the boys carry around a radio, hat, and flashlight which each symbolize how the boys rely on physical things to soothe their emotional distress. The radios give the boys a sense of security when they?re afraid. The hats symbolize shelter for the boys away from the society. The flashlights symbolize a comforting presence when they?re alone. These items all symbolize the boys? immaturity in the beginning which helps progress the story by how the boys can throw them away at the end and declare their maturity and emotional stability. This symbol helps develop the theme because they are faced with the situation of being alone when they?re not stable enough to be dependent on themselves so they use these things to replace that feeling. The gates that constrain the buffalo in their pens symbolize a barrier or obstacle that the boys have to face to get one step closer to their goal. The boys have to solve many conflicts to get their freedom and the buffalo have to get through the gates to get theirs. The buffalo is a motif representing the boys and their struggle not only for freedom but to find themselves and find happiness in society. The gates help progress the story because it is the final challenge the boys have to overcome before completing their goal and gaining independence. This symbol helps develop the theme because it shows that the boys didn?t back out, faced up to the challenge and got what they wanted. Cotton symbolizes the boys? dependency, insecurities, and innocence. Cotton is a vital role in the book because he is a father like figure to the boys that they can fall back on when they uncover obstacles and feel distressed, he can comfort them. The boys are very dependent on Cotton?s wisdom and knowledge throughout the whole story because the boys are still children and need someone to support them, and they are very insecure about themselves and think that they need Cotton.

Short Story the Painted Door

The Painted Door Summary Short story A Painted Door written by Sinclair Ross is a story that hides many meanings. The intelligent usage of symbolism and comparisons also add to the amount of thought and understanding being put towards the overall picture. It is clear that the author is not only about telling the story, rather he focuses much more on the voice, setting, and symbolism of the piece. The story was relayed to the readers in third person; the author also being the narrator.This gives him much more power to portray images and descriptions that could not be shown any way else. â€Å"She went on blowing against the frosted pane, carefully elongating the clear place until it was oval-shaped and symmetrical. † In this particular statement he is making the readers think about why this is being done. The setting of the story allowed for a lot of symbolism to be used; it was an average farm in the midst of the winter season. Feature Article – Short Story  The Plane of the Sleeping BeautyA lot of white colors being described and the cold and emptiness were also to the author’s advantage. As John the farmer goes to visit his father for the evening, his wife Ann tries to hold him back. As the final decision is made by the male character, we are introduced time and time again to the cold and emptiness of the setting. These tools are the author’s way of telling us how she feels and to prepare us for what is to happen next. As Steven, a close friend comes over, Ann begins to pretty herself up.These are all things that build towards the ending; of Ann’s Affair and Steven’s Suicide. The painted Door is a very interesting short story considering its great usage of symbolism as well as its setting. The author does a good job in portraying to us not only happenings but feelings and emotions as well. â€Å"The leap of light and shadow sank, and a chill crept in again†¦Ã¢â‚¬  The Painted Door Cover Page Rationale While creating a cover page for short story The Painted Door by Sinclair Ross, I considered many elements.In the end I chose aspects of symbolism because they would be the most effective and powerful way to portray the meaning of the story, without giving away the ending. The color white was very significant throughout the entire story, whether it was snow or the paint Ann used. This is why I chose the main color to be white and the whole picture to be washed out and faded. The background picture was that of a cobweb, implementing the idea of old or lost. This is telling us that the love of Ann and John is as such.The wood as another background simply describes the setting; an old farm house â€Å"unpainted† which is the whole reason Ann begins to paint. The chain coming across the entire picture is a symbol of the connection between Ann and her husband John. Many links form a chain holding them together even if they both don’t realize it. If you look closely to the bottom right corner, you will notice there is a cat looking towards a faded couple in midst of a kiss. The cat is a representation of deception and slyness, whereas the couple represents the affair between Ann and Steven.By having the cat face towards that direction, it portrays the fact that the affair was a total act of deception. Overall, I think my picture is a accurate presentation and cover page to the story because of the specific choice of used symbolism, given examples and relation to the setting and plot. The fact that everything is faded together almost gives it a look as if it all were a memory, also adding taste to the story; being portrayed from the past. For all these reasons, I have made my picture look how it does. Works Sited Ross, Sinclair. The Painted Door. 1, 10

Do or die

Good and evil, are two separate things. Good represents virtue, righteousness, and honor where as evil represents hatred, anger, and cruelty. The Crucible shows characters that represent not only goodness, but evil as well. The ones who represent true love and good are John Proctor and Elizabeth Proctor. They both show what goodness is in Salem and who is the real witch or devil.Abigail Williams is a young irl who claims she is cursed by the devil and that people are sending devils to kill one another. Abigail represents evil in Salem in the worst ways possible. In the novel The Crucible, written by Arthur Miller, shows how John Proctor and Elizabeth Proctor are representing the angels that portray love and respect, as Abigail Williams represents the role of the devil's child which portrays hatred. Love comes from deep affection as a mother, sister, or even a child. The two married couple,Elizabeth and John Proctor both represents what real love and goodness is in this book. â€Å"l have no love for Mr. Parris. It is no secret. But God I surely love† (94). In this quote, it shows the honesty John Proctor claims. Everyone in Salem keeps up with rumors and never speaks up the truth. John Proctor does not act as a hypocrite and rather expresses his feeling of honesty towards Mr. Parr's. â€Å"Do what you will. But let none be your Judge. There is no higher Judge under Heaven than Proctor 39).In this quote Elizabeth Proctor explains that although everyone Judge the Proctors, John should know only God is his Judge, and under heaven there is no Judge higher than himself. Although goodness expresses love and care, there is always evil in everyone's life. Hatred expresses extreme aversion or hostility. Abigail Williams is a young girl who claims her and a group of girls have been possessed by witch craft. Abigail shows her affection by accusing innocent civilians in Salem claiming†¦

Your Ultimate Content Marketers Guide to Keyword Research

Your Ultimate Content Marketers Guide to Keyword Research I am sure youve heard of the term keyword research before. Everyone is talking about it, yet its often misunderstood. Keyword research is the process of finding words and phrases that best represent what your site does. Keyword research is heavily based on searching behavior: We research keywords that people tend to type in the search box. The main goal of keyword research is to get your pages rank for keywords we optimize them for. This guide will take you through the process of selecting, organizing and placing the keywords in order to help you brainstorm article ideas and create content that achieves higher search rankings. Is Keyword Research Dead (Or Dying)? Its been in attention baiting headlines many times: Many of those claim both SEO and keyword research on deathbed and its been nothing new for as long as SEO exists. The truth is, neither keyword research nor SEO are going anywhere. They are evolving and maturing, yes, but not dying for sure. Neither keyword research nor SEO are going anywhere.There are more tools and trends emerging making keyword research more interesting and insightful. While it was merely finding terms with lower competition and high volume a few years ago, its more than that today. Get Your Free Keyword Research Template Bundle Do better keyword research with these three free downloadable resources: A Keyword Research List Template to store your keyword ideas (and never lose them). A Latent Semantic Indexing infographic to better understand how infusing content with secondary keywords impacts SEO. An on-page SEO checklist to fully optimize each piece of content you create.Your Ultimate Content Marketer's Guide to Keyword ResearchKeyword Research: Where to Start Keyword research starts with defining the core terms  (or seed terms or head terms). These are the most essential terms that your industry revolves around. Further into keyword research your task will be to expand the list of your core terms with various keyword modifiers. That being said, you may come across slightly different ways to explain the keyword structure, but I prefer to stick to the most simple one. A keyword consists of: Core term: Your most important word or phrase that defines your site. In the ideal world, you want to rank #1 for this term but too many sites share this desire. Keyword modifiers: Words that come with your core terms making up longer phrases that are usually easier to rank for (because not as many sites want to compete with you for those rankings). Your core term can be as broad and as generic as the nature of your business dictates. In most cases, you are the best (and maybe the only one) to tell which words define your business best. For example, if you are running a restaurant, your core term isn't really [restaurant] because you don't want to rank #1 when people simply type [restaurant]. The real word you want to rank for is whatever city you are in plus restaurant: That's what will drive customers your way. So in this simplistic scenario, your core term is something like [Austin restaurant]. On top of that, your other core terms may be: [restaurants in Austin] [restaurant in Austin] It may be really hard to rank well for [Austin restaurant], so depending on the nature of your restaurant, your keyword modifiers may be: [downtown  Austin restaurants] [vegan  restaurant in Austin] [Italian  restaurant in Austin] More generic keyword modifiers that may help you get some targeted visits may be: [Best  restaurants in Austin] [Top  restaurants in Austin] [Best-rated  restaurants in Austin], and so on Now, enough with restaurants. I understand that this article is primarily for content creators but I needed a very concrete example to illustrate the concept better. Let's say you are creating an in-depth content marketing course, then: The basic and traditional goal of keyword research is to expand your core term using all kinds of modifiers and assess which of those phrases will give you more chances to rank as high as top 5 Google search results. So let's talk about distinguishing your core terms first. Recommended Reading: How to Boost Traffic with 34 Important SEO Tips You Need To Know (+Free Kit) So How to Find Those Core Terms? Like I said, in most cases those will come from your common knowledge. If you've been in the industry at least for some time, you'll know which words flow around. However there are tools to help, of course.  Google AdWords Keyword Planner Tool  is perhaps the most useful one to start with. Type the first word that comes to mind and it will suggest more terms and phrases. For example, for [chocolate] top suggestions are: dark chocolate chocolate truffles chocolate gifts These are all solid core terms to start your research with. Another solid idea to start your keyword research with, especially if you are somewhat new to a niche, is to look for industry thesauruses and glossaries to go through most common terms and definitions. This will give you a few more ideas of core terms to start with. Even generic thesauruses will help. For example,  Thesaurus.com  is always a good start. Here are its suggestions for chocolate terms: Searching Google for [chocolate terms] will give you lots of more words to play with. Here's what I found: Tip: Create a list of your core terms that best describe your site and what you are going to cover. This list should be quite short though: Don't list more than 10 terms. How to Find Valuable Keywords? Simply expanding your list with longer phrases isn't enough. The actual goal is to find valuable keywords. Simply put, a valuable keyword is the one that has a high demand and a low competition. This means that enough people type this phrase in a search engine for you to go into trouble to create content for it while not too many publishers have already created content targeting that exact word for you to have a chance to rank high. As you can imagine, it's not really easy to find keywords like this because web publishers and marketers have been searching for them for many years now. Luckily, there are tools to help. I have explained a quick  keyword research exercise here. In short, using the tool like  Serpstat, you need to find keyword phrases with high search volume (i.e. high demand) and low competition (i.e. low offer) If chocolate is your major topic, here would be your lower-competition phrases that offer pretty exciting content ideas: Mind that any of the above can be expanded further: Just click any phrase and the tool will suggest even more ideas: These are all great content ideas and you can estimate the demand (search volume) and offer (competition) at a glance too. However, take the competition number with a grain of salt. It is based on the aforementioned Google AdWords Keyword Planner Tool competition metric, however it doesn't reflect the organic search competition: It shows how many advertisers want to pay to show their ads for that term, so it is not always the competition you are looking for. For example, Google will label competition for the word [chocolate] as "low", however it's almost impossible to actually rank for that word in Google, because it's too common and too many powerful publishers already rank for it... Tip: Expand your core terms using keyword research tools based on competition and search volume metrics. Use your best judgment when assessing competition because some terms may have low competition but can be actually impossible to rank for. So How to Better Estimate Competition? When you finally have the list of the keywords you want to base your content around, make sure you actually search Google  and scroll through top 10 results. Here are a few flags I am using: Are there articles ranking high or rather home pages?  It will be harder to compete with home pages because they usually accumulate lots of positive signals. Home pages are the most powerful pages of pretty much any website. How many really huge websites rank on top?  For example, Wikipedia links are almost impossible to outrank. But there are other huge publishers that dominate every other niche, like imbd.com, popsugar.com, buzzfeed.com and others. If top positions in search results are dominated by huge brands, that will be hard to beat. You can go even geekier and search for [allintitle:keyword]. This will show how many web pages have that term in the page title (i.e. headline). This is exactly how many web pages you are competing with. Another thing to always check in Google is the presence of blended results, i.e. other types of search results Google may show on top of their generic blue-and-white results. These can be: Image search results, Shopping search results News search results. This is an example of shopping search results: Serpstat  shows whether these blended search results appear if you search for any keyword in their list: These may indicate that a particular keyword is not worth too much effort because there will be too much of something else all around search results for users to find your article: Tip: Actually search Google for each phrase you select and see whether you have a chance to rank in top 5 there. Apart from signaling of a potential cluttered search results page, these "blended" search results often signal of two important things: Usually they appear for more popular (more competitive) terms They may signal of keyword intent which is something we'll talk more about next. Recommended Reading: How to Make an SEO Content Strategy that Will Improve Your #1-3 Results by 248% What Is Keyword Intent? Keyword intent represents what the searcher may be willing to do when searching for a particular phrase.  Keyword intent is the most important concept when it comes to keyword research. It determines how well you can satisfy the user who comes to your site from search results. There are three major types of keyword intent: Informational: A user is looking to find answers to their questions. For example, [chocolate history] signals of informational intent. Trasactional: A user is looking to buy something. For example, when a user is searching for [personalized chocolate], they are most likely to buy some. Another example with the definitive transactional intent is [order chocolates online] Navigational: A user wants to find a specific brand, for example [hershey chocolate] Content marketers also distinguish "commercial intent", that is when a user researches something before buying one. Taking our chocolate example above, if a user searches for [chocolate gifts], they are most likely to be interested in buying some gifts but they may also be interested in reading your article listing most unique chocolate gift ideas together with suggestions where to find them. Recommended Reading: How to Improve Your Keyword Research with Latent Semantic Indexing How to Organize Those Keywords? So you go through lists and lists of keywords... how to make use of them to turn into a long-lasting content marketing plan? Here are a few ways to organize your keywords: Organize by Intent The first step is to organize keywords by intent: Keywords with informational intent. Those are outright content ideas to add to your content editorial calendar. Keywords with transactional intent. These are seldom content ideas. You'd better hand those off to your product development team. Keywords with commercial intent. Those are keywords that require some more brainstorming: You need to actually have the products in mind in order to create content around these keywords because your readers will ultimately be interested in making an action (i.e. buying). If you have a product to sell, think which type of content would be best to direct those visitors into your sales funnel. Maybe that could be a downloadable guide or a list article. If you monetize your site through ads and affiliate programs, think which ones would be good to list in content here. Keywords with navigational intent may become part of your reputation management strategy or competitive research. Organize by Action Some keywords may be good ideas for future content Some keywords may be used to optimize or update old content Organize by Content Type Depending on your site, different keywords may become different content forms: FAQ pages Blog posts Indepth articles (Maybe with pdf downloads available) On-site glossaries Product reviews Various types of cornerstone content Finally, not all keywords need to represent a separate content piece. Lots of keywords will become sections of broader articles which is something we'll talk about in more detail. Excel or Google Sheets are by far the best way to play with your keywords and organize them using multiple labels: Tip: Carefully go through your keyword lists and organize them by intent, action to take with the keyword and the type of content you plan to create. How Do Keywords Structure Your Content? As I mentioned above, not all keywords will necessarily become a separate piece of content idea. Some of them will become subtopics of articles. When doing keyword research, I usually create "tree-like structure" for sets of phrases that would make separate articles. For example, if you decide to write an article on [coffee quotes], a separate article idea would be [morning coffee quotes]. monday coffee quotes sunday coffee quotes tuesday coffee quotes wednesday coffee quotes saturday coffee quotes All those were taken from the actual Serpstat export: You'll save lots of time writing future article creating these trees while still doing your keyword research. They will direct your writing helping you create more in-depth content. These will also make up your article subheadings (those H2 or H3 headers you see in most articles here). If you get even geekier, you can generate the clickable table of contents using those subheadings. This way there will be even more visible instances of the keyword in the page: Use  this plugin  to generate a clickable table of contents for each of your articles. Tip: When organizing your words, think which words are going to become separate content pieces and which one will be used inside broader articles as subtopics. If you prefer to write long-form content, those tree-like notes will help you expand your article using different angles. You can also move each tree to a different file or tabs. To avoid spreadsheet overload I do two things: I always make sure I use labels in my Google Spreadsheets to easier organize my article ideas I collect them all through a separate dashboard in  Cyfe. You can iFrame as many Google Docs there as you want and have them all in front of your eyes whenever you are ready to work on your editorial calendar: Recommended Reading: How to Write Like a Journalist to Be a Better Marketing Storyteller Where to Put Those Keywords? This is another highly misunderstood area. It used to be as simple as making sure your keyword is placed often enough in the text and that every page of your site targets one specific keyword. A few years ago you would have been advised to create two separate pages, one target [Austin restaurants] and another targeting [restaurants in Austin]. Things have changed dramatically since then. For one, search engines have become much smarter and you cannot trick them into thinking your page is worth ranking simply because it has a high "keyword density". Besides, in-depth content covering many sets of different keywords is a preferred optimization model these days. So where to put those keywords? For good keyword prominence, I suggest making sure your keyword is included into: Your article headline (And thus the page title). That's what Google usually picks as the clickable link in their search results too! Your URL slug First paragraph of the article Article subheadings Of course, you'll end up with more keyword instances throughout the article (because you'll actually write about the topic) but the above placements will ensure your keywords are easy to notice and associate with your content. Recommended Reading: This is the HTML Cheat Sheet and Tutorial Every Content Marketer Needs Going Beyond Keyword Strings: Synonyms, Entities, and Context Google is going  beyond exact strings  of words that make up phrases. It is now looking for signals of quality content, mentions of known concepts, related terms, synonyms. All of these will tell Google that the author has done your research and tackle different aspects of the topic. That being said, keyword research is not enough to create high-quality high-ranking content. You need to research the topic, and then research some more, making the lists of notable brands, events, places, etc. (these are all entities) and thinking which of those should be covered in your content.  Here's a good guide on content research process  for your further reading. Make sure you are well versed with industry terminology, that you know different ways to explain those niche-specific terms, that you use lots of synonyms and that your writing is rich in references and visual explanations. Those are all  signals of high-quality content  but not just that. The more effort you put into your content research, the more backlinks and social media shares it will generate, driving long-lasting traffic to your website.

Intersectionality in Feminism and Womens Studies

Intersectionality in Feminism and Womens Studies Classic theories of inequality or discrimination tend to be based on single factors: racism, sexism, classism, ableism, sexual orientation, sexual identity, etc. Intersectionality refers to the insight that these different factors do not function independently of one another, but are interconnected and interact.    In any relationship of oppression, one group experiences discrimination and the other the mirror image: privilege. A person may be oppressed and experience injustice and discrimination for belonging to one group, while being a person in the privileged position for being part of a different group.   A white woman is in the privileged position in relation to race and the oppressed position in relation to sex.   A black man is in the privileged position in relation to sex and the oppressed position in relation to race.   And each of these combinations of experience produce different experiences. A black womans experience of inequality is different from that of a white womans experience or a black mans.   Add in factors of class, sexual identity and sexual orientation for more differences of experience. The intersection of different types of discrimination produce effects that are not just a sum total of the different types. Hierarchy of Oppression Audre Lordes essay on Hierarchy of Oppressions explains a bit about this.   Note in reading this that  Lorde is not saying that everyone is oppressed, though this essay has sometimes been misused as if it says that. She is saying that where there is oppression of one group by another, and another oppression, that those two oppressions are both to be considered, and that both interact, and both matter.

Class log Essay Example | Topics and Well Written Essays - 500 words

Class log - Essay Example uld involve making a decision against one or more employees without giving due consideration to their performing abilities and other morally legitimate qualifications and experiences. Secondly, the decision may originate solely on the basis of racial or sexual prejudice and other types of morally unjustifiable notions. Thirdly, the decisions could have harmful effects on employee morale and their interests which may include hiring for employment, promotion and work assignments of the employees. In addition to the above, the text also delves into wage differences among employees based on their race and gender. According to the book the comparison of the average incomes for men and women reveals that women earn much lesser compared to men. The various media reports published further substantiates this claim. This is considered to be one of the reasons for discrimination of women employees in the workplace. Such discriminations result in the violation of the person`s basic moral rights. Reading the content in the text, reminds me of a similar situation faced by my brother when he applied for a financial analyst position in a company in China. One of his female friends had also applied to the same position along with him. Their educational qualifications, work experiences and personal qualities were similar in many aspects. However, in the end my brother was appointed for the position and his friend was not considered as the company simply assumed that women were more likely to quit jobs after they get married or have children. Thus despite similar qualifications and experiences employers prefer to hire men in most cases. Such discrimination of women based on gender is morally unjust and such attributes is mostly based on stereotypes which consider women to be emotional and